30.9.08

How Do You Perceive Google PageRank?

Page Rank Dance Google's latest pagerank updates were reported this past week and like previous updates there were lots of complaints of sites losing PR by a notch or two. Of course, there were also some sites happy to announce that they have seen improvements in their pagerank.

Although, you would have read about the pros and cons of this periodic fluctuations of a ranking system that's measured on a scale from 0 to 10 - the greater the number, the better it is for your site -- most people are still unsure how Big G's pagerank algorithm really works.

There are other search engines on the Internet but, being the top dog in search engines, Google is regarded as the one that really counts. And if you are rubbing Goog the wrong way like selling links or using some other tricks, you just might get hit by the Google slapfest.

Many people have formed theories about how Google rank sites. but there's no foregone conclusion. To most of us, it looks like there's a discrepancy in Goog's choice of bestowing pagerank on certain sites. For example, we see sites that appear to be more like scrapper sites getting a pagerank while another site with good articles is still without a pagerank.

It would seem that Google's PR algorithm works in mysterious fashion, but like it or not, Google PageRank is an important aspect of Internet life.

Free organic web traffíc from Big G is vital to any online site or business. One Internet marketer says he would take traffíc from Google over any other source of traffíc on the web, except for traffíc coming from his articles on other sites, and even that traffíc probably originated from a search in Google.

"Google and Google PageRank have always been important to me - that's one of the reasons a sudden large drop causes so much concern. There's another important reason Google PageRank is important to me," writes Titus Hoskins

24.9.08

Do You Keep Track of Your Website's Performance?

Make you website stick Regular evaluation of your website's performance is important as it will help to ensure a good experience for your visitors.

If your website is slow to download or not working properly, your visitors are more likely to go to another site than they are to tell you about it.

Slow performance can be caused by a few different factors. The processing speed of your server, your site's bandwidth, poor coding or database structure and using images or other media that are too large can all contribute to the problem.

Any one of these factors can be a problem but if you're dealing with a combination of them, it can be a critical problem.

You - or someone on your behalf - must keep track of your site's performance and make sure any problems get fixed quickly and effectively.

21.9.08

Keyword Targeting Could Get You More Traffic

We all hate getting caught in a traffic snarl. It's an everyday headache for almost everyone who drives in the city. But in the virtual world of cyberspace, website traffic is something we all crave for if you are into Internet marketing or some other forms of online business.

This kind of traffic is essential if you have a website or a blog. You need to attract other Web users to your site so that you can get them to buy your products or read your articles. What use is a website if nobody knows about it?

If you are a corporate advertiser or an online entrepreneur, you might want to consider buying traffic which is typically known as Pay Per Click advertising. This approach could be quite complicated for those not familiar with it. Anyway, it's not for most people although we see Google turning in good revenue from their Adwords, a reflection of the popularity of this PPC program.

The other option involves 'borrowing traffic' whereby a site seeks to exchange links with another site or enter into a joint venture with another marketer or company.

The link exchange is a tricky approach. It's not easy to get a site with high pagerank and traffic to link to you if you are a "nobody." If you managed to exchange links with an average site, traffic juice may not be up to scratch. Joint venture usually means hooking up with an affiliate marketer whose products complement yours - a kind of "you scratch my back and I scratch yours" business arrangement.

Now you are seeing how tricky it could be in your quest to garner quality web traffic. It always involves giving something in return when you strike a deal with another web user but there's always the 'doubt factor' whether it will be successful or not.

No, it's not all 'doom and gloom' yet. In fact, one of the best ways to start is drive your own traffic by putting your site high on the radar. Okay, I admit there are literally hundreds of ways to do it but just take note of two of the most popular methods -- article submission (i.e. Article Marketer, Ezine Articles, Go Articles, etc.) and video (think YouTube).

Oops! There's one more important thing to remember and it could well be one of the best ways to get traffic that's truly targeted. This would be organic search engine traffic which has a tendency to convert well since people are targeting keywords.

Get your site to be ranked high on the SERPs (Search Engine Ranking Pages) by applying the most relevant keywords so search engine spiders like Google's will get your site indexed. I'm not going into the full details here on how you can perform this trick. - by Titus Hoskins

Keywordspy

17.9.08

Why Web Marketers Go Gaga Over Affiliate Marketing

Affiliate How-to   When you think about Affiliate, what do you think of first? Which aspects of Affiliate are important, which are essential, and which ones can you take or leave? You be the judge.

Ever heard of affiliate programs? These are forms of Internet advertising that rewards the affiliates for driving traffic to the advertiser or for other transactions.

The advertiser pays the affiliate to place a link on their website, and the affiliate sends traffic to the advertiser in return. Simply put, it's about paying commissions to people who help you make sales. It's that easy. .

Affiliate marketing has its ups and downs. It could be draining if you are not armed with updated information and the technical how-tos.

16.9.08

Search Engine Rankings - Some Tips

Many people ask "How do I get traffic to my website?" To best discuss this topic you should break this down into categories:

Title Tags:
The title should contain keywords and keyword phrases that is important to your site. The recommended maximum number of characters for this tag is 60.


Also when counting your characters remember that spaces are considered as well. Titles should appeal to the reader otherwise even a top position will lose a lot of clicks.


For example, "shoes, nike shoes, best shoes, review shoes," is unlikely to induce a click. What may induce a click would be something like:


Shoes
- Find out the latest styles on name brand shoes.




Internet Marketing: Knowledge is Power

Imagine the Internet is your cyberspace battleground...to gain knowledge... and to achieve financial security...when you venture into Internet marketing, affiliate marketing or your own home-based online business. Imagine what you could do if you have the power of knowledge.

Because...Information + Knowledge = Power

It's a fact that one of the biggest sellers on the Internet is information. You want information? Find it, read it, and learn it.

Yes, information is your key to know what to do and how to do it. If you don't have it, you're as good as dead in the water! What if your mind can open up and see the many opportunities right infront of you?

Savour this quotation attributed to James Dewar (1842-1923):

"Minds are like parachutes. They only function when they are open."

Overcome this barrier...and you'll be able to win the battle against procrastination and financial stagnancy.

Let information be your motivator that'll take you to the next level in your online quest.