Linking Secrets Google Wants You To Know

Linky Love Getting relevant links so that your website can be ranked high in the SERPs - is it rocket science or does it require just simple logic to get to the bottom of this whole darn thing?

Many SEO gurus have discussed this so-called "mysterious" issue or "linking secrets" since the advent of search engines and yet, today, it's a topic that's still with us with many different angles to it. Recently, Google have made public so-called "linking secrets" that webmasters should take note of, and Internet marketer Titus Hoskins puts in his say in the article below:

Google Reveals More Linking Secrets To Webmasters

One of the most problematic and confusing issues most webmasters have with Google concerns linking. How your links are ranked? How you should link out? How you should construct your internal links? How you should get more inbound links? How many links should you have on a page? And the list of questions goes on...

Perhaps, the most annoying aspect for the struggling webmaster, has been Google's secrecy in how it actually ranks links and pages. Google's whole PageRank and Ranking Algorithm is so complex that no one can fully boast they understand how the whole system works.

Google's ranking secrecy and complexity has probably been well-planned mainly because there are millions of webmasters who would like to "game" the Google Algorithm and achieve high keyword rankings through manipulation with so-called "black-hat" SEO techniques and reverse engineering.

Wouldn't it be ironic if this whole secrecy and complexity is more of a smokescreen rather than an actual deception on Google's part. What if the keys to the kingdom are actually yours for the taking? What if the solution is hiding in plain sight for everyone to see? What if the secret to high rankings in Google is not a secret at all? Wouldn't that be a hoot!

Actually, that's not a far-fetched assumption to make, mainly because many of Google's linking policies and recommendations are freely given by Google. Whether you can believe Google is actually giving you the goods is another issue that we'll put on the back-burner for another day; but for now, Google's advice on link building is rather generous and informative.

As a part of Links Week held recently, Google's Maile Ohye gave some pointers on what Google is looking for and how it does its index ranking. No big surprise that content and inbound links are the two most important factors. This is what most SEO experts have been saying for years.

A site's content is one of the main factors. Therefore, you should have a compelling site with interesting information and/or offer quality products, entertainment, opinions...

(Quoting Maile Ohye) :
"One of the strongest ranking factors is my site's content. Additionally, perhaps my site is also linked from three sources -- however, one inbound link is from a spammy site. As far as Google is concerned, we want only the two quality inbound links to contribute to the PageRank signal in our ranking.

"Given the user's query, [over 200 signals] (including the analysis of the site's content and inbound links as mentioned above) are applied to return the most relevant results to the user.

"As many of you know, relevant, quality inbound links can affect your PageRank (one of many factors in our ranking algorithm). And quality links often come naturally to sites with compelling content or offering a unique service."
(End Quote)

Then Maile Ohye explained further how to create unique and compelling content for your site:

(Quoting Maile Ohye)
Start a blog: make videos, do original research, and post interesting stuff on a regular basis. If you're passionate about your site's topic, there are lots of great avenues to engage more users.
Teach readers new things, uncover new news, be entertaining or insightful, show your expertise, interview different personalities in your industry and highlight their interesting side. Make your site worthwhile.

Participate thoughtfully in blogs and user reviews related to your topic of interest. Offer your knowledgeable perspective to the community.

Provide a useful product or service. If visitors to your site get value from what you provide, they're more likely to link to you.
(End Quote)

SEO experts have been telling webmasters for years that creating valuable, unique, relevant useful content is one of the best ways to get your site and pages highly ranked in Google. If you create valuable content then other sites will want to link to you naturally.

Linking out to other sites should be done in a "common sense" manner and it's a way of offering value to your visitor's experience. We expect helpful relevant links when we visit other sites since it's a natural way a good quality site should work; so be careful of linking out to spammy sites that only offer pages of links with very little or no unique content.

There are several things every prudent webmaster should be checking like making sure your site hasn't been hacked and hidden links placed on your site without your knowledge; those with WordPress blogs should be installing the latest security measures and updates. Make sure you keep checking all your outbound links regularly since you may initially link out to a valuable resource, but over time this page may be closed or replaced with one of those spammy-links-holding pages. It can happen to the best of us.

What has confused things lately is all the "link buying" which Google greatly discourages and has shown its displeasure by de-ranking many paid directories. The size of your "wallet" shouldn't be the determining factor in how pages and content are ranked. If you're selling a link, it should have the "no-follow" tag so that it doesn't pass PageRank along and confuse the system. Policing or deciding what is or what is not a "paid link" has become a major problem for the search engines, including Google.

You should not have more than "100 links on a page" as this can overload the search engine robots that regularly crawl the web, indexing pages. Likewise, your site's "linking architecture" should be natural and easy for both your visitors and the robots to follow. Make sure your important pages are no more than a few clicks away from your homepage.

As to interior linking, the two main points being: Intuitive Navigation for your visitors and Crawlable Text Links for the search engine robots. Use descriptive anchor text links thatexplain your content to your visitors. The anchor text is the underlined clickable part of the link and many SEO experts suggest you place your keywords or variations of them in your anchor text.

Make sure your site is transparent. Do not use "link cloaking" on your site. Make sure what your visitor sees is what the robots are indexing. Use a 301 Redirect if you have permanently moved any webpages. Again, there is stressed the need for a sitemap as this can be very helpful for both your visitors and robots to see and find all your valuable content. Make sure you have a sitemap and all your important pages are listed on it.

One final note, many professional webmasters and marketers don't worry about PageRank as much as they are concernedwith SERPs. Getting those top rankings for their sites in the search engine results is what really matters. Again, quality content and building quality links play an important role in achieving those top spots and maybe Google has already given you the formula for getting them. Maybe, a big maybe!

About the author: Titus Hoskins is a full-time online marketer who runs numerous web sites, including two sites on Internet marketing. For the latest web marketing tools try: http://www.bizwaremagic.com Discover more about linking and ranking directly from Google here: http://googlewebmastercentral.blogspot.com/


Making Money Online As A Writer

Make money online The Internet has opened the door for many would-be writers to make money online by writing for businesses. But before you can jump in, you need to know a few things about the "art of online writing" and how to sell yourself to potential business clients.

Becoming a successful online writer and publisher is perhaps not for everyone, but if you have the knack for it and the determination to learn the ropes, you can go far and be in great demand. As writer Angela Booth explains in this article, writing for businesses online can be a profitable venture because of the limitless markets that are waiting for you out there.

How To Make Money Online by Writing for Businesses

Here's an easy way to make money online - write for businesses.

Every business dependson communication for its profits, so if you can write, you have an unlimited market for your words. Businesses Will Pay You to Well Write on a Per-Project Basis

Think about what you're writing now. Do you write white papers, marketing communications or reports in your day job?

If you do, you're golden. Businesses have an endless appetite for these. You can start your own writing services business part time, and then go full time when your income surpasses what you're making in your day job. It will do this very quickly.

If you don't write in your day job, but write as a hobby, a great way to make money online is to write articles for online businesses. If you can write around 500 words on a range of topics you'll be in super-high demand.

How to Get Started

You get started by finding a business which will pay you to write for them. This is much easier than you think.

Start with businesses you know - the businesses in your city which have Web sites. Just get in touch, and ask what writing services they need. Yes, it really is that simple. You'll find that may of the local businesses which hire you will turn into on-going customers, paying you thousands of dollars each year to write for them.

Next, use the online classifieds sites, and advertise there. If you use the classifieds sites, it's best to wait until you've written five to ten projects for clients. Create a small Web site, and (with the permission of your clients) post the writing there as an online portfolio.

How Long Until you Can Quit your Day Job?

I'm often asked how long before you can quit your day job and just write full time for businesses.

If you throw yourself into this with great enthusiasm and treat it as a second job, you can do it within three months.

As more and more businesses move their operations online, the demand for writers will continue to grow. Not only can you make great money, but you can work the hours you choose and get paid much more than in most regular jobs.

About the author: Discover how to make money online in your spare time with Angela Booth's Sell Your Writing Online NOW at http://sellwritingnow.com/Home/training.html Not only will you discover how to write and sell articles for profit, you'll get complete training in how the Web works, so you can take advantage of the unlimited opportunities.