How Do You Perceive Google PageRank?

Page Rank Dance Google's latest pagerank updates were reported this past week and like previous updates there were lots of complaints of sites losing PR by a notch or two. Of course, there were also some sites happy to announce that they have seen improvements in their pagerank.

Although, you would have read about the pros and cons of this periodic fluctuations of a ranking system that's measured on a scale from 0 to 10 - the greater the number, the better it is for your site -- most people are still unsure how Big G's pagerank algorithm really works.

There are other search engines on the Internet but, being the top dog in search engines, Google is regarded as the one that really counts. And if you are rubbing Goog the wrong way like selling links or using some other tricks, you just might get hit by the Google slapfest.

Many people have formed theories about how Google rank sites. but there's no foregone conclusion. To most of us, it looks like there's a discrepancy in Goog's choice of bestowing pagerank on certain sites. For example, we see sites that appear to be more like scrapper sites getting a pagerank while another site with good articles is still without a pagerank.

It would seem that Google's PR algorithm works in mysterious fashion, but like it or not, Google PageRank is an important aspect of Internet life.

Free organic web traffíc from Big G is vital to any online site or business. One Internet marketer says he would take traffíc from Google over any other source of traffíc on the web, except for traffíc coming from his articles on other sites, and even that traffíc probably originated from a search in Google.

"Google and Google PageRank have always been important to me - that's one of the reasons a sudden large drop causes so much concern. There's another important reason Google PageRank is important to me," writes Titus Hoskins

Keyword Targeting Could Get You More Traffic

We all hate getting caught in a traffic snarl. It's an everyday headache for almost everyone who drives in the city. But in the virtual world of cyberspace, website traffic is something we all crave for if you are into Internet marketing or some other forms of online business.

This kind of traffic is essential if you have a website or a blog. You need to attract other Web users to your site so that you can get them to buy your products or read your articles. What use is a website if nobody knows about it?

If you are a corporate advertiser or an online entrepreneur, you might want to consider buying traffic which is typically known as Pay Per Click advertising. This approach could be quite complicated for those not familiar with it. Anyway, it's not for most people although we see Google turning in good revenue from their Adwords, a reflection of the popularity of this PPC program.

The other option involves 'borrowing traffic' whereby a site seeks to exchange links with another site or enter into a joint venture with another marketer or company.

The link exchange is a tricky approach. It's not easy to get a site with high pagerank and traffic to link to you if you are a "nobody." If you managed to exchange links with an average site, traffic juice may not be up to scratch. Joint venture usually means hooking up with an affiliate marketer whose products complement yours - a kind of "you scratch my back and I scratch yours" business arrangement.

Now you are seeing how tricky it could be in your quest to garner quality web traffic. It always involves giving something in return when you strike a deal with another web user but there's always the 'doubt factor' whether it will be successful or not.

No, it's not all 'doom and gloom' yet. In fact, one of the best ways to start is drive your own traffic by putting your site high on the radar. Okay, I admit there are literally hundreds of ways to do it but just take note of two of the most popular methods -- article submission (i.e. Article Marketer, Ezine Articles, Go Articles, etc.) and video (think YouTube).

Oops! There's one more important thing to remember and it could well be one of the best ways to get traffic that's truly targeted. This would be organic search engine traffic which has a tendency to convert well since people are targeting keywords.

Get your site to be ranked high on the SERPs (Search Engine Ranking Pages) by applying the most relevant keywords so search engine spiders like Google's will get your site indexed. I'm not going into the full details here on how you can perform this trick. - by Titus Hoskins